Unit 6

  From The Box is preparing to launch its new children’s webisode series,   Drippy Drop , aimed at 4–8-year-olds, so the marketing campaign must target both young children and their parents. The campaign will run for six weeks leading up to the series release at the start of September. During week one, the company will focus on planning the strategy and designing all campaign assets including logos, posters, character graphics and short teaser animations. This early preparation ensures all content is consistent across platforms and suitable for a young audience. In week two, the first teaser image of Drippy Drop will be posted on Facebook and Instagram to introduce the character and start generating awareness. In week three, a 10-second animated teaser showing Drippy Drop visiting the Fire Museum will be released. Short videos are highly effective for young audiences and perform well on social media, increasing early engagement. In week four, the campaign will become more inte...

 -worth 30 marks  -spend 45 mins  Checklist for this section: Target audience  Content  Social media channels Blended synergy  Milestones and timelines  Personnel Legal and ethical issues  Feedback from audiences  Target audience 16-19 content eating well food Social media instagram and TikTok  Synergy both on social media and tv  Time jan - march  Aim, Purposes and Targets of Social Media Campaign: Subcultures - linked to idea of niche audience / often defined by taste in music and clothing  Youth subculture - participants are digital natives people who have grown up with digital technologies never knowing any different  Digital native - born within digital age  Etsy - example of online platform that’s has use of social media to its advantage partially by targeting a niche/subculture audience who are into arts crafts and vintage. Etsy is an online market place that allows them to share their work with others onl...

 1a)  1) free and easy promotion  2) direct engagement with audience  3) creative control 1b)  A  digital pinboard app  can be used to  collect and organise visual inspiration  for a new media product. The prosumer can pin  images, colour palettes, fonts, and design examples  to create a  mood board , helping to develop a consistent style and theme.  This makes it easier to  generate and refine creative ideas  before production starts. 1c)   Impact production - on Online technology allows developers to use  cloud-based software  and  digital collaboration tools , meaning teams can work together  remotely across the world . This has made  game production faster and more flexible as c ode can be shared instantly online. Impact on distribution - Games can now be  digitally distributed through online platforms  like Steam or Play Station , Live instead of physical discs.  ...

  60 marks total  Section a worth 30 marks  Section b worth 30 marks  Section a final question is usually a 4,6 or 8 marker  Command verbs: identify, explain, compare, describe and develop 1 a) twitter instagram tik tok  1b) TikTok would be a good way to promote new music album because people can go viral from just one short video and its easy to gain followers and view quickly. 2) one potential concerns associated with social media is online cyber bullying as people can troll other people and be anonymous and bully people and ruin peoples lives lead to suicide. Another potential concerns associated with social media is becoming antisocial this means people dissociate with the real world and become concussed by online and become lonely which could lead to mental illnesses such depression. 3) Kim k  Arianna Grande 

  Ideas Generation and Collaborative Project Discord - project working collaboration  Slack - project working collaboration    1. Channels  Organised chat spaces for  teams, projects, or topics . Can be  public  (open to everyone in a workspace) or  private  (invite-only). Helps keep discussions focused and easy to find. 💭  2. Direct Messages (DMs) One-to-one or small group private conversations. Useful for quick questions or private discussions outside channels.   3. File Sharing Users can  upload and share documents, images, and links  directly in chats. Files can be previewed and commented on within Slack. 🔔  4. Notifications Customisable alerts so users don’t miss important updates. You can mute or set “Do Not Disturb” hours to manage focus time. 🧩  5. Integrations & Apps Connects with tools like  Google Drive, Trello, Zoom, Asana, GitHub, and Outlook . Automates workflows and allows easy swi...

  Sheffield soup project everyone pays 5 pound to enter and they get soup and people present new charity projects they would propose to do and the one that gets the most votes gets the money from everyone entering so they have crowdfunding fro their project to start.  Veronica Mars film script rejected by Warner bros so they used kickstarter to get the money and they earned 5 million and 2 million was they aim and they funded their own making of movie  Slack is similar to teams you can have threads of chats some can be private which are invite only or some are public where you can collaborate as a team you can share lots a different files such as videos and documents