Unit 6

 Case studies: Casey Pugh Can be used as an example of crowdsourcing  Uncut fan version of star wars Casey Pugh - posted on social media and invites fans of star wars to be part of a newly edited fan version of the film.  If they were interested, they were allocated 15 seconds to film - all the fans scenes were edited back together  Fans - globally. Are able to collaborate mainly due to the fact its via social media Prosumers - user generated content.   Distribute via social media - the new fan produced version  They used Vimeo to show the final version  Veronica Mars  A good case study of how crowdfunding raise the funds to produce the next series as the original producers backed down. They raised 5.7 million and they only needed 2 million They used Kickstarter Donating certain amounts could mean you could be in the film, etc. Sheffield soup For £5 homeless people can pitch an idea and have a bowl of soup The person whose idea is chosen takes all...

  From The Box is preparing to launch its new children’s webisode series,   Drippy Drop , aimed at 4–8-year-olds, so the marketing campaign must target both young children and their parents. The campaign will run for six weeks leading up to the series release at the start of September. During week one, the company will focus on planning the strategy and designing all campaign assets including logos, posters, character graphics and short teaser animations. This early preparation ensures all content is consistent across platforms and suitable for a young audience. In week two, the first teaser image of Drippy Drop will be posted on Facebook and Instagram to introduce the character and start generating awareness. In week three, a 10-second animated teaser showing Drippy Drop visiting the Fire Museum will be released. Short videos are highly effective for young audiences and perform well on social media, increasing early engagement. In week four, the campaign will become more inte...