Case Studies

 Case studies:

Casey Pugh

Can be used as an example of crowdsourcing 

Uncut fan version of star wars

Casey Pugh - posted on social media and invites fans of star wars to be part of a newly edited fan version of the film. 

If they were interested, they were allocated 15 seconds to film - all the fans scenes were edited back together 

Fans - globally. Are able to collaborate mainly due to the fact its via social media

Prosumers - user generated content.  

Distribute via social media - the new fan produced version 

They used Vimeo to show the final version 


Veronica Mars 

A good case study of how crowdfunding raise the funds to produce the next series as the original producers backed down.

They raised 5.7 million and they only needed 2 million

They used Kickstarter

Donating certain amounts could mean you could be in the film, etc.


Sheffield soup

For £5 homeless people can pitch an idea and have a bowl of soup

The person whose idea is chosen takes all the money

Was funded by the local community and Go Fund me.

Social media platform was Twitter & Facebook


Call of Duty

Blended marketing campaign - both traditional and digital 

Theme of war - first person shooter

Target audience found via traditional billboards - competitions linked to themes of warfare

QR codes you scan from billboards - exclusive previews on the website 

Blended marketing had a global reach 

Social media platforms - reached different audiences


Avengers end game 

Used multi-channel/platforms  approach t marketing and promoting the film

Global marketing strategy 

They used - Instagram, YouTube, Facebook, etc

They had a big budget to market the film

Mainstream project

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