Unit 6

  Globalisation - process of international integration arising from the interchange and exchange of products, ideas, politics and populate culture globalisation os also seen as a way that international bound rites that once existed are broken down by the advent of new technologies  - new technologies such as Web 2.0 exchange buying and selling and connection  Citizen journalism  Web Utopias  Electronic Agora  Advantages Global reach  – content can be shared worldwide instantly. Cultural exchange  – exposure to diverse perspectives, trends, and ideas. Business opportunities  – brands can market to international audiences. Connectivity  – people can stay in touch across countries. Citizen journalism  – wider voices, real-time sharing of events. Creativity & collaboration  – easy to co-create and share media globally  Disadvantages Cultural homogenisation  – dominant cultures/brands overpower local voices. Misinforma...

  Differences between different uses of social media: Individual  Creative professional Creative industries  Avengers End Game - Case Study: 2019 - Anthony and Joe Russo Part of wider Marvel franchise   Bringing together a number of characters from previous films such as Iron Man and Captain America  Grossed over 2.7 billion worldwide surpassing Infinity war’s entire theatrical run in just 11 days highest grossing superhero movie of all time based highest grossing film of all time world wide United States and Canada highest grossing film based on comic book and made by Walt Disney  Marketing of Avengers Endgame: Tumblr - text and similar to blogger  Flickr - publish photos online in one place -used professionally by creatives especially photographers  Purposes and Uses: 2  Personal vs Professional  - there’s is a degree to which there is cross-over between personal and professional - in which people use Tahoe social media accounts to fur...

  Old model consumption: Cinema event box office tickets  VHS tape rent money  Tv channel 4 Casey Pugh: In 2009 Asked internet users to remake Star Wars 4  In a few months time thousands of fans responded with extraordinary creativity from around the world  Star Wars uncut was made into a fan version and won a prime time Emmy for outstanding creative achievement in interactive media Was stocked together and put online for streaming called directors cut  Crowd source project  Henry Jenkins theorist - Example of how online technologies have enabled a participatory culture in which audiences can now participate in the production and meaning of cultural products  Long Tail Theory: 📈  The Long Tail  = idea that the economy is shifting away from only focusing on “hits” (popular stuff) and moving towards many smaller, niche products. 🛒  Before : Stores and TV/radio could only offer a few things (limited shelf space, limited airtime). 💻...

  Snapchat - all the time - talk to friends  Instagram - all the time - look at post/videos chat with friends share posts  TikTok - all the time - make and share videos chat with friends  Difference between Web 1.0 and Web 2.0  Web 1.0: Developed in 1991 By Tim burners lee An information space access information  Fairly static hypertext was in development  Web 2.0: Theory that websites increasingly offered the potential for audience participation ad collaboration  David gauntlet suggested that traditional models of media were gradually being eroded and consumers were given a voice through enhanced web technologies becoming prosumers  Web 3.0: Semantic web John Markoff 2006 Process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences Web becomes intelligent it tracks your preferences and habits. Personalised advertisements can reach you Web 4.0: The future Database of personal informatio...