Social Media Purposes

 Snapchat - all the time - talk to friends 

Instagram - all the time - look at post/videos chat with friends share posts 

TikTok - all the time - make and share videos chat with friends 

Difference between Web 1.0 and Web 2.0 

Web 1.0:

  • Developed in 1991
  • By Tim burners lee
  • An information space access information 
  • Fairly static hypertext was in development 
Web 2.0:
  • Theory that websites increasingly offered the potential for audience participation ad collaboration 
  • David gauntlet suggested that traditional models of media were gradually being eroded and consumers were given a voice through enhanced web technologies becoming prosumers 
Web 3.0:
  • Semantic web John Markoff 2006
  • Process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences
  • Web becomes intelligent it tracks your preferences and habits. Personalised advertisements can reach you
Web 4.0:
  • The future
  • Database of personal information
  • Potential for intelligent avatar agents acting, for example as shopping assistants for audiences 
Semantic search:
  • When search engine your using looks for literal matches of the query or words you input without understanding the actual meaning of your enquiry 
Social media channels:
  • Used by individual members of the public, media producers, celebrities, commercial, businesses, political activists, news agencies, charities and many other groups to communicate and reach out to audiences 
  • Channels/platforms means same thing 
  • The channels are the different types of products used in order to do this


Sound cloud - global online audio distribution channel founded 2007 enables user to upload, record, promote and share their originally created sounds and download material. It is also a streaming service to enable others to access new music simply. It allows musicians to collaborate with one another through requests for partnership with others


Pessimistic vs optimistic 

Optimistic:
  • Keeps everyone connected - government alerts, platform, pandemic connected 
  • Online shopping - convenient effective 
  • Keeping informed with news 
Pessimistic:
  • Spreads hate hate crime 
  • Scams credit fraud identity theft 
  • Viral spread fake news 
  • Cyber bullying/ harassment 
  • Catfishing 
10/09/25

Web 1.0 was very static and plain whereas Web 2.0 was able for participant collaboration.

Semantic web is when your search engine looks for literal matches of query without understanding your question.

Prosumers someone who produces and consumes 












Comments

  1. Lisa Socrates15 September 2025 at 04:13

    Excellent, detailed notes. Good use of media terminology.

    ReplyDelete

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