Social Media Purposes and Uses

 Differences between different uses of social media:

• Individual 
• Creative professional
• Creative industries 

Avengers End Game - Case Study:

• 2019 - Anthony and Joe Russo
• Part of wider Marvel franchise  
• Bringing together a number of characters from previous films such as Iron Man and Captain America 
• Grossed over 2.7 billion worldwide surpassing Infinity war’s entire theatrical run in just 11 days highest grossing superhero movie of all time based highest grossing film of all time world wide United States and Canada highest grossing film based on comic book and made by Walt Disney 

Marketing of Avengers Endgame:

Tumblr - text and similar to blogger 

Flickr - publish photos online in one place -used professionally by creatives especially photographers 

Purposes and Uses: 2 

Personal vs Professional 

- there’s is a degree to which there is cross-over between personal and professional - in which people use Tahoe social media accounts to further their own businesses interests. This might be an existing celebrity, celebrity blogger, blogger or YouTuber 

James Charles 

- social media celebrity makeup

-TikTok instagram and YouTube 

-Made Birmingham gridlock when he came for meet-up 

-Overlap social media professional purposes 

Kim Kardashian’s 

- reality t social media pop culture phenomenon coughs most influential people

Made her own brand skims 

Makeup brand Kkw 

Sex tape was released and because she had all the attention she turned a negative situation to a positive situation buy promoting her tv show and her brand 

-uses instagram and x to promote her brands 

-connecting with followers as though they are friends

- social media connection and engagement with her followers 

-ultimate purpose is to turn these followers into people who pour chase her brands or the products she endorses 

-all the above her Tv show makes her more “real”

The Donald:

-us presidents is filtered through the public after careful speech, writing from spin doctors. Not so with The Donald, who regularly takes to social media specifically X to air his views and his own social media platform “Truth X”

-political ends social media popularity 

Hierarchy of needs:

Maslow pyramid addresses human needs that exists beyond basic survival

Develop across a range of different subjects and ideas its principles can be usefully applied to social media 

Black Mirror: Nosedive shows a society where social ratings control housing, jobs, and relationships.

In China, Zhima Credit (via Alipay) works similarly, scoring citizens 350–950.

High scores = rewards (loans, rentals, perks).

Low scores = restrictions (basic travel only, no luxury hotels, no large loans).

Mara Hvistendahl (journalist) tested the system, got a low score, faced deposits and limited access.

The system links to government blacklists, creating a “digital underclass.”

Example: Lazarus Lui (score 722) accessed better loans, rentals, and lifestyle benefits.

Social circles also affect ratings; associating with low-score

LinkedIn:

• A business orientated service that allows users to share online cv profiles in order to communicate with other business professionals and gain employment 
• Formed in 2002 its one o the earliest networking sites that offed users the ability to communicate for employment and career progression 
• It’s regularly used as a means of crowdsourcing personnel for projects and dedicated websites such as crowd sourcing work such as collective hub for projects that require skills and experience