Home Learning

 Identify and explain two potential concerns associated with using online technologies, such as social media channels. [3]

• Privacy issues – People’s personal info can be hacked or shared without permission.

• Cyberbullying – Users might receive hate comments or abuse online, which can affect mental health.

2. Celebrities can receive negative publicity on social media.
Identify and explain two examples of celebrities receiving negative publicity on social media platforms. [4]

A. James Charles – Got hate after being accused of inappropriate behaviour, people spread it online which damaged his image.
B. Kanye West – His tweets and comments caused backlash, making headlines and leading to bad publicity on social media.

3 (a) Identify two ways that online tools can be used to generate funding for a new project. [2]

1. Crowdfunding websites People can donate money online to support the project.

2. Sponsorships/ads – Companies give money in return for promotion on social media or YouTube.

3. The Online Safety Act in the UK is now live / has come into force.

4. It requires age verification on certain websites with harmful or adult content.

5. Platforms must prevent their algorithms from promoting harmful material to minors.

6. There is backlash / concern about it being too broad, affecting even small forums, Wikipedia, etc.

7. Critics worry about privacy risks: age verification data could be misused or leaked.

8. Some people argue enforcement will be expensive or difficult for smaller sites.

9. Worries also about free speech / censorship, especially around “misinformation” rules.

10. Some claim it’s a noble intention but flawed implementation.

    
    

Marketing and Promotion – To advertise new content, build hype, and reach audiences directly (e.g. posting trailers, teasers, or updates).

Audience Engagement and Feedback – To interact with fans, answer questions, and understand what audiences like or dislike.

Brand Building and Networking – To create a professional image, connect with other creators or companies, and attract new opportunities or sponsors.

Audience engagement and feedback is important as this will helps brand analyse what their audience likes and doesn’t like and therefore they can produce content that will increase their following and views and gain more revenue.

One online technology would be excel Microsoft. This is useful for managing a project because producers can make spreadsheets to track budgets, deadlines and tasks. It can also be shared online to help update the team easily.