Globalisation

•  Globalisation - process of international integration arising from the interchange and exchange of products, ideas, politics and populate culture globalisation os also seen as a way that international bound rites that once existed are broken down by the advent of new technologies  - new technologies such as Web 2.0 exchange buying and selling and connection 
• Citizen journalism 
• Web Utopias 
• Electronic Agora 

Advantages

• Global reach – content can be shared worldwide instantly.

• Cultural exchange – exposure to diverse perspectives, trends, and ideas.

• Business opportunities – brands can market to international audiences.

• Connectivity – people can stay in touch across countries.

• Citizen journalism – wider voices, real-time sharing of events.

• Creativity & collaboration – easy to co-create and share media globally

 Disadvantages

• Cultural homogenisation – dominant cultures/brands overpower local voices.

• Misinformation & fake news – spreads quickly across borders.

• Digital divide – not everyone has equal access to global platforms.

• Loss of privacy – data shared globally can be misused.

• Online abuse/trolling – anonymity across borders increases negative behaviour.

• Commercialisation – content often driven by global advertisers rather than local needs.

  One big advantage of digital media is that it has a global reach, which means stuff can be shared all over the world really quickly. This helps with cultural exchange, because people get to see different ideas, trends and ways of life. It also gives more business opportunities, since brands can advertise to people in loads of different countries. Another good thing is connectivity, as people can keep in touch even if they live far away. Digital media also lets people do citizen journalism, where normal people can post news and events as they happen. 

  On the other hand, there are also disadvantages. A big issue is cultural homogenisation, where big global brands or cultures take over and smaller voices don’t get heard. Another problem is misinformation and fake news, which spreads really fast online. There’s also the digital divide, because not everyone has the same access to the internet or social media. Privacy is another risk, since data and personal info can be shared or stolen. There’s also lots of online abuse and trolling, as people can hide behind being anonymous. 

  John Simpson

  Famous bbc journalist bbc war correspondent in his autobiography he describes how before the advent of digital technology newsreel would have to be taken out of war-torn countries by going to the nearest airport and asking travellers to take it back with them on the out bound flight.

  9/11 and rise of citizen journalism 

  
  

  Citizen journalism - can now publish their thoughts, comments, photographs and videos instantaneously, sharing them globally. This has revolutionised how we see the world around us, and how new is reported. It’s no longer solely in the hands of new/media conglomerates such as News Corp.

  
  

  Global village - make the world seem bigger (social media connection)

  The way in which the web connects people from all over the world term taken by Marshall McLuhan asking theories on rise of television suggested technologies could lead to library network where people could access all manner of information this was realised with the advent of the internet and Web 2.0 geographical boundaries have been eroded as a result

  Web Utopia - web utopians such as David gauntlets celebrate the potential for collaboration and connectivity with new technologies they believe online and social media technologies will benefit the world, allowing societies to come together 

  
  

  Electronic Agora - a term coined by Rheingold in 1991 is used to described online meeting spaces, such as forums and chat rooms, where people can discuss topics, ideas and ways to achieve collaboration of projects 

  Second life - video game allows people to create an avatar for theme servers and have a second life in an online virtual world, or metaverse augmented reality 

  Open source - material that can be used or altered by companies as they wish

  Esports - virtual sports that are run on an electronic system including MMORPG’s e sport communities have developed to such an extent that users come together in stadium venues to compete

  
  

  • SoundCloud lets anyone upload music without needing a record deal, creating a level playing field for artists. Twitter wanted to buy them 

  • It acts as a discovery engine: underground, unsigned, and mainstream artists all share the same space and audiences discover new sounds there first.

  • The platform encourages remixing, collaboration, and genre blending, breaking down strict music categories.

  • Because it’s embedded and sharable across the web, it changed how music is promoted and consumed — pushing the industry toward streaming and away from traditional release models